Landscape design plays an important role in the success of your winery. Here is the second of five tips to help build outdoor environments and experiences to positively impact your tasting room.
# 2 Make it Feel Special
A Special Treat: New and returning visitors to your winery need to feel that being at your tasting room is a treat. This can be described as a “wow factor”, or an unexpected glimpse into the mind of the winery. A variety of approaches can be used, but usually involves integration of unique features. Consider using outdoor art, paving patterns, colorful plantings, showcasing natural settings, or creating areas with a high-end luxury theme. Thoughtful selection of lounge-type furniture or intimate outdoor spaces can give customers a feeling of luxury not found at home. These elements lend well to developing a positive social environment created by your winery following. Kendall Carson (Halter Ranch) says that tasting rooms need to feel inviting, and be in tune with the property and surroundings, but also provide a “special feature” that makes guests want to plan another trip back. In the end, this translates to more wine sales and more wine club members.
(Photo by Megan Savage: Tolosa – Kinetic Sculpture)
Exclusive: Many Central Coast wineries strive to give their customers a sense of being part of an exclusive club. Since our wine region is relatively new on the map, visitors realize they have found something special, by uncovering a gem in a beautiful pristine area. It will be interesting to watch the trends as the area is quickly gaining notoriety for exceptional wine and lifestyle.
(Photo by Valerie Imhof: Halter Ranch – Tasting Room View)
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