Here is the third of five tips to help build outdoor environments and experiences to positively impact your tasting room!
#3: Take Advantage of Your Site
Views: Vineyard architecture and vineyard landscapes often take advantage of the natural and agricultural surroundings. Damian Grindley (Brecon Estate) believes there is an intriguing contrast between the native California landscape and the “engineered lines” created by the vines in a vineyard. This look is so iconic that most vineyards will highlight sweeping views of vines and rolling native hills at their tasting room. When you have stunning views on your site, you can “borrow” them by using minimal landscape elements in front of the best vistas, or use trees to “frame” the view. These are great ways to maximize your landscape budget, since views of vines and hills can do much more for you than almost any landscape element.
(Photo by Valerie Imhof – Brecon Estate Wines, Vineyard View)
Shade: Most visitors come to wineries in the summertime, and shade is very important here on the central coast of California. Trees, pergolas, and umbrellas provide cozy, snug areas for people to relax and enjoy the warm weather in a nature’s lounge room. If there are existing large trees, use them to create a natural comfortable area that people will gravitate towards.
(Photo by Megan Savage – Epoch Winery, Tasting Room)
Architecture: Often the vineyard architecture is already defined by the theme, so it is important to blend with the architecture of the building as much as the surroundings. Compliment the style with use of hardscape and planting to make the building more impressive. Some tasting room architecture will try and blend into the California landscape, and the landscape design should also focus on the surroundings. Some tasting rooms will be a monument standing out from nature, so the landscape design must emphasize the awe of the architectural form, while transitioning to the surroundings.
(Photo by Valerie Imhof – Law Estate Wines, Tasting Room)