We hope that these installments have inspired your landscape design ideas, and brought color and life to the spaces that needed it most! Here is the fifth and final tip to help build outdoor environments and experiences to positively impact your tasting room; thanks for looking!

 

#5 Design for Change

 

Flexible Space: Along with a variety of spaces, it is important to allow some spaces to be flexible to allow for several different types of entertainment. Damian Grindley (Brecon Estate) says their most useful space is the lawn area under a group of mature trees. He can change it to overflow seating or activities, but also downsize. June McIvor (Tolosa Winery) likes the flexibility of setting-up outdoor serving bars in different zones of the landscape. Kendall Carson (Halter Ranch) has planned countless events, and she believes electrical outlets are important to have all around the entertaining areas. Whether it is for lighting, a tasting bar, or a band stage, available electricity is very useful. It is impossible to anticipate exactly how a space will be used or changed over time. So, we recommend to build-in flexibility of use so you can make necessary changes both easily and cost effectively.

(Photo by Daniel Mazawa – Tolosa Winery, Tasting Patio)

 

Pleasant Surprises: People like to return to their special tasting rooms, but they enjoy the excitement of small surprising changes. This is especially true at Brecon Estate where the furniture, art and layout has changed over time as the winery evolves and gains notoriety. They have done it for expanding entertainment area, but also visitors enjoy discovering something new each time, further investing themselves as part of the exclusive club that notices the transitions. Even seasonal changes in the new or existing plants can draw visitors back. A visitor may come in summer and hear about the fall color or the spring wildflowers. Often art displays are paired with the tasting experience, offering another product for purchase while changing over time. These features get visitors to come back again and again, always looking for something new.

(Photo by Megan Savage – Brecon Estate Wines, Entryway Poppies)

Parts 1-4

Part 1: Be Unique & Memorable

Part 2: Make it Feel Special

Part 3: Take Advantage of your Site

Part 4: Create a Variety of Spaces

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