Landscape design plays an important role in the success of your winery. Here is the first of five tips to help build outdoor environments and experiences that positively impact your tasting room; check back next week for another tip!
#1 Be Unique and Memorable
Successful wineries develop a unique, one-of-a-kind brand identity. Branding themes can be artsy, luxury, pastoral, mom and pop, contemporary, natural, exclusive, or fun. Wineries often will include a blend of themes to create a distinct tasting experience.
Brecon Estate Wines
Driving through the Paso Robles Adelaida zone, you will see many wineries with walls incorporated into their landscape architecture. When we designed and installed the wall at Brecon Estate, we knew it needed to be different from the others. Our Madrone Landscapes team elected to build a serpentine “Andrew Goldsworthy” style wall. This blended a feeling of contemporary oasis in a rustic vineyard setting, making it unique to this winery’s experience. The blend of outdoor open spaces and secluded zones work well and is site specific according to owner Damian Grindley. The contemporary flair combined with the countryside ambiance helps make customers feel at home. Damian describes the space as having a “relaxed Central Coast” vibe that appeals to a variety of customers. As a newer winery, this no-pressure, casual home-style atmosphere is a great way to build wine club membership and allow customers to take part in a new, exclusive experience.
Halter Ranch Vineyard
At another Paso Robles area winery, Halter Ranch Vineyard, the Madrone Landscapes team played off the pastoral farmland experience defined by the historic nature of the site. Kendall Carson of Halter Ranch describes it as an “Elegant Ranch” theme. We used bold masses of showy grasses, large trees, and vineyard connection to emphasize this theme. We also took advantage of the unbelievable view-sheds and wide-open spaces to make it feel larger than life. In some ways the vineyard architecture and vineyard landscape theme are very simple: Wood, stone, steel, vines, and oaks. The first glance at the grounds is stunning and remarkable, ingrained in the visitor’s memory. At closer look, very fine craftsmanship and art keep customers coming back to discover something new.
Tolosa Winery: Located in the Edna Valley near San Luis Obispo, the re-branding of Tolosa Winery was the story behind this landscape renovation. The winery made a very clear decision to make the brand more luxury, exclusive, and high end in both the wine making and the ambiance. As far as landscape, this meant changing over from open lawn areas to smaller intimate elegant areas under full grown olive trees, stone and rock. The environment is high end, but not stiff, and is very comfortable. General Manager, June McIvor describes it as “driving a Ferrari wearing jeans and flip flops.” The re-branding has been a success for the winery and visitors alike.