Partner Profile: Dorman Hydroseeding

Partner Profile: Dorman Hydroseeding

For Charlie Dorman, work has always been about doing what brings him joy. Discovering the emerging process called hydroseeding was literally an answer to Charlie’s prayers. He had wanted to start his own business, and after a preacher encouraged him to pray specifically for his question, Charlie prayed for a job where he could work outside and see new places. Three days later, a friend asked if he wanted a job hydroseeding. The job meant more pay and overtime, and Charlie made the move. 

A few years later a friend wanted to invest in a business. They found a barely used hydroseeding machine. “It was a little rusty on the outside, but the inside looked brand new,” recalls Charlie. “We bought the machine and a used truck, put it all together, and we started our own business.” He remembers his first job was on Cinco de Mayo. The year was 1978. Six years later, Charlie bought out his partner and the family-owned and operated company now provides lawn seeding and erosion control services for public and private clients throughout San Luis Obispo, Santa Barbara, and Monterey Counties. 

Hydroseeding is the process of mixing the seed type into what is called a slurry. Charlie begins with shredded wood fiber mulch which is scientifically ground to specifications. The mulch has a vegetable dye in it that is a carrier for all the other ingredients (fertilizer, Ecology Control M-Binder tackifier, and other additives). It’s all combined with water and blended in a tank with agitators to form a slurry that is then pumped through a hose and sprayed onto the ground to establish vegetation and control erosion. By keeping the seeds moist, they can germinate, and after five to six weeks, you can give the grass its first mowing. 

As the longest applicator on the Central Coast (maybe in California), Charlie has his hydroseeding family and Madrone Landscapes among them. He and Rick Mathews go “way back” (he estimates probably not 40 years, but definitely over 30). He reckons they’ve collaborated on dozens and dozens of projects. “It could be more than 100,” he postulates. “If we had only done three jobs per year, which would be a low average, that’s 90 right there.”

Charlie enjoys working on the “really cool jobs” Madrone designs like wineries, houses, and ranches. Typically, the project involves restoration work and putting things back to nature. “When you move the dirt and change the grades of soil, you have exposed soil,” he describes. In consultation with the premier supplier of native seeds, Madrone designs a mixture that will fit the habitat. “Some days we’ll do several different mixes at one location,” says Charlie. 

When it comes to identifying what is unique about Dorman Hydroseed’s 30+ year relationship with Madrone, Charlie points to the company’s trustworthiness. He considers it uncommon in today’s world. He also appreciates how organized the company is and the great people he works with. 

Interested in talking to us about your landscape? Contact our team at [email protected] or (805) 466-6263.

Coner Boaen Promoted to Maintenance Manager

Coner Boaen Promoted to Maintenance Manager

It was 2018 when we first introduced Coner Boaen to you. He had recently joined Madrone Landscapes as a service technician and was running his own crew as a project manager for our construction team.

Fast forward three years and we’re pleased to announce Coner’s promotion to maintenance manager.

“It’s extremely gratifying to move Coner into a position of leadership,” says Rick Mathews, Madrone Landscapes owner and founder. “Coner is known for his quality of work, communication, and professionalism.” Our clients appreciate his in-depth knowledge culled from 18 years in the landscaping service and construction industry.

As manager of our maintenance department, Coner focuses on client care and sustainable maintenance. Madrone has long been proud to go beyond simple mow and blow services, a philosophy Coner embraces. “From our Weekly Maintenance or Garden Detail Maintenance services to our Healthy Gardens option, Madrone focuses on plant health, aesthetics, and the effective use of water,” explains Coner.

A key to reliable service is the skillful supervision and training of our expert crews. A natural mentor, Coner regularly finds opportunities to train and educate his team on landscape maintenance practices and procedures as well as client service skills. “Just as every garden is different, every client has their own unique expectations for their garden and how they work with us. Our services deliver what an individual property or garden needs when it needs it.”

Learn more about our maintenance services. For more details, contact us at [email protected] or (805) 466-6263.

Partner Profile: Red Frog Compost Teas

Partner Profile: Red Frog Compost Teas

A long-time Madrone Landscapes partner, Red Frog Compost Teas specializes in compost tea for soil and plant health. They ship worm castings, compost teas, and hydroponic and compost tea aerators/air stones nationwide and service farmers and gardeners around the world.

Owner Erik Gorham initially started the business to find natural fertilizer that would help his garden vegetables grow. His goal was to pack as many nutrients as possible into the fertilizer, helping “turbo-charge” his garden and ensuring the plants could use the soil nutrients. He met his goal, and soon people wanted to buy the product.

Soil cycle

Red Frog manufactures the compost tea blends with 24-26 superior ingredients, including worm castings, alfalfa meal, rock dust, Alaskan forest humus, kelp meal, volcanic ash, and amino acids to feed the soil’s bacteria and fungus. Humus and compost products further add to the microbial content to give plants the very best food sources. Red Frog’s line of compost teas includes a Premium Blend, Vegetable Blend, Bloom Blend, and mineralized and aged compost. The company produces all of these products in Templeton.

Red Frog has partnered with Madrone for almost as long as the company has been in business. “From the beginning, we’ve had a very close relationship,” explains owner Erik Gorham. He appreciates the culture that founder Rick Mathews and general manager Daniel Mazawa have created and values their feedback.

In addition to owning Red Frog, Erik also works as Madrone’s operations manager. Because Madrone was drawn to a natural way to promote healthy landscapes, Erik began working with the team to fine-tune his tea blends. He invited Rick’s input on the details and development of the product. “Madrone has given me a place to test things. I get to see how our products are working on a daily basis. It’s nice to get that feedback from Madrone and their customers.”

Compost tea application

Red Frog and Madrone regularly collaborate on a variety of projects and programs to promote healthy habitats for humans to exist. It stems from the business philosophy of both companies to treat all clients, vendors, employees, and the environment with the utmost respect.

Learn more about our maintenance program. For more details, contact us at [email protected] or (805) 466-6263.

Partnership with One Cool Earth: Updating Atascadero Outdoor Classrooms

Partnership with One Cool Earth: Updating Atascadero Outdoor Classrooms

Late in 2019, Madrone partnered with One Cool Earth, a non-profit organization that creates garden-based school programs. We committed crews to improve and maintain gardens at six Atascadero School District schools. Shortly after our discussion, the entire program was put on pause as schools employed health and safety measures.

As kids head back to campus this month, Madrone has been busily preparing the outdoor classroom sites. Our team worked on each garden used for One Cool Earth’s Earth Genius program, rejuvenating and preparing the sites for a new school year. From mulching and weed abatement to repairing hardscape, we spent a few days ensuring that each school can rely on a garden space that will enrich them throughout the year. One Cool Earth educators can now visit each week and rely on a revitalized garden to teach about nutrition and the environment.

Madrone and One Cool Earth share and reinforce one another’s values: giving back, stewardship, and innovation. We look forward to a long and fruitful relationship.


Partner Profile: SiteOne Landscape Supply

Partner Profile: SiteOne Landscape Supply

This is a state-of-the-art irrigation valve manifold installation for Hotel SLO to supply irrigation for planters on 5 levels from ground level to balconies to roof.

Evan Moffitt

Evan Moffitt, CLT, CLIA, PCA, at SiteOne Landscape Supply, has been working with Madrone for over four years, delivering everything from irrigation and pavers to lighting. Evan and SiteOne are reliable partners for anything we might need for our landscapes, assisting us on over one hundred projects for varying clients and spaces.

SiteOne offers a comprehensive selection of top-brand landscape supplies, from irrigation to lighting, throughout North America. “We carry nearly everything Madrone would need, so its about getting what they want,” said Evan. After so long working together, we know exactly how they deliver, and they know what we order. Being able to count on their services has come as a huge boon time and time again.

When it comes to philosophies we share, we both work hard to deliver our services on time, valuing urgency and good communication when it comes to others’ time and work. “We understand each other very well,” said Moffitt. “They have a great team culture. A lot of people there work well together, they have a great support and management team to get the projects done, and they communicate well.”

While SiteOne doesn’t always have the opportunity to get out to the site and see the results of their reliable supply, we know our work benefits majorly from their ethics and consistency. We’re grateful for the many years we’ve worked together to develop landscapes of which we’re proud.


Hotel SLO’s planters, on 5 levels from ground level to balconies to roof, are supplied irrigation by a state-of-the-art irrigation valve manifold. See above.